Are people looking forward to meeting with you?

September 20, 2010

Time is money. And in this economic climate, that time can be invaluable. So whether you are setting appointments with clients or prospects, make that time count, make it fun, and make someone look forward to your calendar request.

It sounds like account management 101, but still some fall short. One of my previous supervisors used to tell the account management staff at our Chicago office, “if people aren’t taking your calls or accepting meeting requests, they see no value in having that conversation.” That always stuck with me. It is a direct reflection of the value you bring to someone and the willingness to actually get to know an individual, not a business, a project, or a quota that gets you face time.

I have built on that lesson. Are my clients interacting with me or just reacting to me? Do they look forward to conversations that will be engaging, educating, and sometimes just plain old fun? I hope. I also hope that when that two-way conversation is over we all learned something new; about each other, our business, or that next project. And when we meet again we will see the results of that dialogue.

Sure technology has made our communication lives faster, shorter, and simpler, yet nothing ever replaces good old fashioned face-to-face relationship building conversation. Know your clients and what makes them tick and then get out, bring your A-game, talk business, and have some fun.

“We say we waste time, but that is impossible. We waste ourselves.”
Alice Bloch



  1. Hello. Great job. I did not expect this on a Wednesday. This is a great story. Thanks!

    • Thank you! I’m glad you enjoyed it.

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