Posts Tagged ‘internal brands’

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Arrogance at work…check your ego at the door

July 26, 2010

I have no problem with confidence, high self-esteem, or strong personalities. Honestly, I’d rather be surrounded with people who take charge rather than individuals who are scared of their own shadow. What I do take offense to is blatant, disrespectful, and blinding arrogance.

At some point in everyone’s career, I do believe that we come to a point where we think we can do better. Better than our own expectations, peers, supervisors, and so on. And for some, that may or may not be true. And then there are a select few who just don’t come to grip with reality.

These people are almost interesting to me. Why almost? First of all because when having to deal with them my frustration, aggravation, and tolerance to have to listen one second more to useless and condescending babble overcomes any real feelings of wondering how they got like that. Their overconfidence becomes a detriment. Instead of realizing that everyone and every business has weakness, they replace those feelings with blissful ignorance.

The other main reason is they scare me. How does someone get to a point where they don’t see the world through someone else’s eyes? The first rule I learned as a freshman journalism student at Ball State was, “don’t project your own personal convictions on the world.” What you think is the best thing around might be highly revolting to everyone else. And when that something is you, let the transparent act of an egocentric love fest begin. It does amaze me that these people never do come back to reality. When things don’t go well, there is always someone else to blame, a situation that wasn’t right to start with, and a plethora of excuses typically left for a third grader.

And I do want to thank Apple for the new iPhone having a camera on the front. So now when this select group of people is smiling at themselves in awe of their own awesomeness, they’ll at least be easier to spot.

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Are internal brands harder to manage than external ones

July 1, 2010

I spent the first six years of my career working at Bernard Hodes Group, if you don’t know them check them out: www.hodes.com. I learned valuable lessons in what it takes to build internal brands that assist in recruitment and retention of employees.

And it amazed me at the reaction I got when I stepped from a human resources communications agency into the traditional marketing communications world. Concerns I didn’t understand metrics, how to deliver a brand promise, and how difficult it is to maintain ongoing relationships with consumers.

In both situations you are dealing with volumes of competition, outside influencers negatively affecting your brand, and the small window to hit someone with your message. The difference for me is what you do with your time and/or money compared to what you want to do with your life.

Once you recruit them, you better retain them. It is a very expensive process to deal with a large number of turnovers, not only from a cost and loss of time standpoint, but an external perception as well. Ad agencies can be like this too. We all know the firm that seems to burn through creative directors like cheap tires and the water cooler discussions about why. That can be as damning as roaches at that hamburger joint.

It is one thing to market a one-dollar hamburger; it is another to sell a career path that starts with flipping them.

What do you all think?