Posts Tagged ‘music’

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5 things I never thought I’d see musically

November 15, 2010

I am a huge fan of music. However lately some of the music that is on the radio makes me wonder how these “artists” got contracts. For someone who can’t sing it gives me hope. And then my iPod dies in the middle of “Hey Ya” by Outkast and no, I mean no, studio post work could help my falsetto.

However it did get me thinking about five things in music I never thought I’d see in my lifetime.

Straight Outta Compton and Straight Into Carmel
Ice Cube is in kid’s movies, Dr. Dre is in Dr. Pepper commercials, and Ice-T is in TV dramas. I wonder how may parents who watched “Are we there yet” actually know who O’Shea Jackson is. The truth in this was my mom cheering for Lil Kim on Dancing with the Stars. I guess “It’s All About the Benjamins.” What.

Someone sampled a Lionel Richie song and it wasn’t “Dancing on the Ceiling
I am not a fan of Enrique Iglesias, although I did go as him for Halloween several years ago. I had a sock hat, tight sweater, fake mole, and a nametag that said, “Hello, Let me be your hero.” He sampled “All Night Long” for “I Like It”. I didn’t. I guess I am glad he didn’t sample “Hello” and have to remake a video where he stalks a blind woman who used modeling clay to create a giant horse-head replica of Enrique. Freaky.

Michael Jackson died
I mean no disrespect with this since he left children behind, but if anyone was going to live forever it was MJ. He slept in a hyberbaric chamber, had all the money in the world, and had his plastic surgeon on speed dial (actually I think it was the woman above with the modeling clay.) So much for the “We are the World” 100 year anniversary special in 2085 with Mike there live.

Paperboy didn’t have another hit after “Ditty
Oh no wait, yes he did, he just changed his name to Nelly. Seriously they do sound eerily similar.

This guy never made it big in the US, Mr. Trololo Guy, Eduard Khil
I’m not even sure if this is a real person. He looks like an automated death machine from one of the late 70s James Bond movies. And the high notes he hits in the middle are not human. Yet his stage presence is captivating, engaging, and can’t turn away good.

Is there anything you have seen that surprises you?

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57 channels and (nothin’ on)

June 30, 2010

Some of you reading this probably don’t remember this Bruce Springsteen hit or how 57 channels seems so “pre-U-verse” when this was released in 1992.

“Well now home entertainment was my baby’s wish

So I hopped into town for a satellite dish

I tied it to the top of my Japanese car

I came home and I pointed it out into the stars

A message came back from the great beyond

There’s fifty-seven channels and nothin’ on”

So almost 20 years later we have every kind of multi-media, social media, mobile media, blank-blank media to keep our shortening attention spans occupied. But to a certain extent, is there really nuthin’ on?

In some cases I do feel that this sensory overload has warped our sense of time. We want instant gratification and short message spurts to communicate our needs or wants. We rarely watch “live” TV and the thought of having to actually wait for our online streams to load and play is crazy. And we want to take this all with us, all the time. So we have mobile devices now that are essentially super computers in our pocket.

I am guilty with all of the above, but it does make me think. From a communications standpoint is this bad? How has this changed how we deliver our message, brand promise, and call to action?

And that is where I find peace. All of these tools are simply new channels in our arsenal. And all the old rules apply. Know your brand and what it promises, know your audience and what they want and need, and don’t put all your eggs in one basket.

The other big message here is that in the past, for the most part, we had to only deliver a message. Now we can engage our customers, create a two-way street, and even remedy a problem all right now. The power of instant gratification goes both ways. If the customer tweets a bad experience and you are there immediately to fix it, everyone wins. No holding on a 1-800 number, no filtering through an FAQ section of a website, and certainly no sending in the UPC code in a self-addresses mailer. So when the customer feels supported on their channel and we are listening and then reacting, what a brand champion we have created.

So, I’d change the Boss’s classic to 570 channels and yes, there is somethin’ on, let’s just hope we are paying attention.

What’s on in your world?

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Hidden ad agency messages in early hip-hop songs

June 30, 2010

Yep, I think I stumbled upon something big on this one. Being a hip hop fan and growing up in the days of LL Cool J, A Tribe Called Quest, and Big Daddy Kane (just to name a few), I started to re-think the meanings of those songs.

It Takes Two

Who knew that Rob Base and DJ Easy Rock where high level account managers. Yes, it does take two. Both the client and the agency need to be on the same page, collaborating, strategizing, sharing objectives, and participating in open and honest communication. And to prove this even more, what was the follow up? Joy and Pain. Like sunshine and rain. Yes DJ Easy Rock knew that one day his VP of Marketing would leave, and with it his biggest account.

O.P.P.

Naughty by Nature’s little dirty secret. O is for other; P is for peoples’, the last P well that’s not that simple. No, it isn’t. And it was for proposals and Treach was playing the part of the client who knee jerks an RFP response “to see what’s out there.” And just like the video where the men of Naughty by Nature’s were stickering everyone and every body, these clients do the same. Please Mr. Client be serious about it. It takes a lot of time, money, and resources to put these things together simply to test the waters.

Parents Just Don’t Understand

OK, I am a Pennsylvania native, just like Will Smith and Jazzy Jeff, so I grew up listening to these guys… a lot. Little did I know the Fresh Prince was giving me guidance about knowing your audience. I even think “parents” meant “board members.” Yes, we have all been there when we present an interactive campaign to the board and we hear grumblings that “the internet is a fad” or that “you’ll all go blind if you keep twittering or tweeting or tweetering or whatever.” If you drive an 84 Cadillac with a suede roof and hid under your desk in grade school fearing an impending invasion of the U.S., then yes maybe there is a reason you don’t understand the campaign.

If It Don’t Make Dollars It Don’t Make Cents

DJ Quik was obviously a sales guy and not a PR person. He kept forgetting that damn C in his name. (No way that got through AP Style.) If LinkedIn was around at that time I imagine he would be one of those 500+ people. And really do you know 500+ people? Either way Quik was turning and burning major account sales like no other. And by the cover of his album he might have been burning something else, which leads into “don’t get high on your own supply”, but that’s another blog on another channel.

The Message

Grandmaster Flash and the Furious Five had all the creative directors in mind with this hit.

“It’s like a jungle sometimes it makes me wonder

How I keep from going under “

They knew to break through all the clutter one had to get the right message, in front of the right people at the right time. I can see Flash turning to his AE and asking, “if I gave you this could you do something with it? This isn’t magic! Where’s my strategic brief?!”

I could go on and on, but I want to hear from you. What did I miss?

Oh and word to tha mutha…